In 2005, to assert its identity in a highly competitive market, Boulanger France, a specialist retailer in houseware and electronics goods, decided to launch its private label strategy.
Consequently, a department was created in May 2005 with the task of defining and writing the brand positioning statement, and then implement the brand image through a graphic charter, logo and giftbox guidelines. This department was later named as “Sourcing and Creation”. From its work resulted the creation of the Listo and Essentiel B brands for Boulanger, first range brand and medium range brand respectively. Then, in March 2006, the first products were launched on the market, among them the kettle, and the microwave (images)
The entity became an independent subsidiary of the HTM group under the name of Sourcing & Creation. Constantly growing, in 2010 S&C employs more than 100 people, including over 30 collaborators in the China Offices.
The Chinese representative offices teams, in Guangzhou and Shanghai, have the main objective to find products and build relationship with local industries.
Originally exclusive supplier for Boulanger’s private label products under Essentiel B and Listo brands, the know-how we have acquired allows us to meet efficiently other customers’ needs.
From international outsourcing to the final delivery to the customer’s warehouse, each step of the project development respects the three following principles: Quality, Compliance with customer’s technical specification, final consumer use. S&C works with an integrated team of expert technicians, in its own lab, and invests in leading edge technology material to manage the products inspections and verifications.
In November 2010, we commercialized our first notebook under the Essential B brand, pledging our expertise in a constantly evolving market.
After having collaborated with design professionals (international schools, agencies), S&C created its own fully integrated design department, because designing our products means claiming our difference ! It is also the first step to future R&D projects.